Track record · Co-founder & CTO
Happy5
Scaling a performance-management platform from an early-stage startup to banking-grade enterprise software — and growing revenue 6.5× along the way.
Scaling a performance-management platform from an early-stage startup to banking-grade enterprise software — and growing revenue 6.5× along the way.
Enterprises run performance management across a mess of spreadsheets, docs, and disconnected HR tools — reviews happen once a year and rarely change anything. Happy5 set out to make goals, work, and performance one continuous, AI-assisted loop.
Selling that to Indonesia's largest banks and telcos meant clearing a bar most startups never reach: enterprise-grade security, reliability at 50,000-employee scale, and a commercial story credible enough to close seven-figure, multi-year contracts.
Selling software to a bank is a different discipline from selling to a startup. The whole system has to earn trust before it earns the contract — so we built for the security audit, the procurement review, and the 50,000-employee load from day one, not as an afterthought bolted on before the demo.
That meant treating security and reliability as product features, not chores: ISO 27001 designed into the architecture rather than documented after the fact, infrastructure re-platformed to hold four-nines uptime while cutting cost, and an engineering org built to keep that bar as it scaled past forty people.
Enterprise trust isn't a feature you bolt on. It's how you build from the first commit.
A profitable, VC-backed B2B SaaS platform trusted by enterprise giants — the kind of rigor Thirteen now brings to studios of every size.
Tell us the problem. We'll tell you honestly whether we're the team to solve it.